PENNINGTON, NJ -- May 16, 2005 -- MediaFriendly, Inc. today released its QuickFind news coverage application. In breaking news situations QuickFind enables newsrooms to accurately locate reporters and photographers in real-time using the latest GPS technology. Editors are able to change assignments instantly, while journalists are working in the field. QuickFind also permits instant mass communications to the entire news staff in the field.

MediaFriendly's CEO, Benjamin Davis said, "this service is an assignment editor's dream for keeping track of his troops when time is of the essence." Davis, a former journalist expects QuickFind to decrease costs associated with mis-directing news crews and needlessly hiring Freelancers.

The QuickFind application is supported by MapPoint Location Server technology and the SPRINT Business Mobility Framework.

MediaFriendly is a Microsoft MapPoint Location Server partner.
"MapPoint Location Server delivers Microsoft industry partners the opportunity to drive greater efficiency within the mobile work force and enhance customer services by incorporating real-time location data into business applications and processes, further increasing the value to MediaFriendly and its customers in major media," said Trina Seinfeld, lead product manager of the MapPoint business unit at Microsoft Corp. "MediaFriendly extends additional value to the MapPoint Location Server by demonstrating how location technology provides a valuable ingredient to the newsroom by incorporating real-time location data into business applications and processes, delivering information people care about in real time within proximity to them."

MediaFriendly's service recently started being deployed in select newsrooms nation-wide. Davis believes the very nature of news coverage will change forever because of QuickFind. "Our strategic relationship with Microsoft and SPRINT is a perfect example of how big companies can foster innovation and growth among smaller companies and leave everyone a winner." Davis said.

CONTACTS:
Benjamin Davis, bendavis@mediafriendly.com
Suresh Chaudhari, sureshc@mediafriendly.com
609-730-0590
http://www.mediafriendly.com

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