New communications technologies have released a flood of soft content into media offices. Local, national and international media organizations receive exponentially more information than they did just 5 years ago. Decreases in advertising revenues have hit media companies hard. The industry is in a period of consolidation and trimming of excesses. Media companies are now faced with fewer and less experienced staff members. These media professionals are expected to digest and distribute exponentially more information and often become overwhelmed. As the information revolution continues unabated, media companies are still dependent on antiquated modes of information exchange. Labor-intensive approaches, including fax machines, Rolodexes, telephones, and email, are still the norm used to acquire soft content and complete the editorial product. Significant time and manpower are expended by assignment editors, reporters and researchers trying to cull soft content to generate compelling and balanced product. The long cycle time from soft content acquisition to editorial product generation translates into low labor productivity, high costs, and lower advertising revenue.

Every media company has installed high-speed Internet services but they have yet to perfect web technologies as a utility to increase efficiency and to save money. Media companies must re-invent their information gathering and distribution techniques if they want to remain competitive and relevant in this new fast-paced environment.

MediaFriendly’s premier content management and automation software enables media companies to significantly improve productivity and get there first with well-informed & compelling news by automating access to key editorial support resources. Our solutions allow one person to perform the job responsibilities currently done by three. This results in a compelling ROI – typically with a payback realized in 6 months. Our customers, including leading media companies and the suppliers they trust for critical services, use MediaFriendly to quickly locate Satellite News Vehicles, obtain global access to top-flight experts and freelancers, easily filter through and access topical books and on-target press releases, as well as access Video News Releases. In addition to increased productivity and reduced transaction costs, media companies achieve faster response times on breaking news – leading to increase advertising revenue and market share.

The MediaFriendly Solution provides seamless, consistent information across the entire organization. The need for inefficiently surfing multiple consumer-oriented websites is eliminated. Our systemic approach to providing soft content eliminates the need for post-it notes, Rolodexes, and scrapes of paper. Because our solution is based on open architecture standards compatible with standard web browsing software - negating the requirement for intrusive code – no software downloads are required. Our solution creates communities among different media groups without regard to geography – allowing sharing of best practices and techniques that permit the quality of editorial product to increase globally.

Benjamin A. Davis - CEO

• 21 years experience in the media business including:
  • Interactive Editor-Producer at MSNBC.com where he developed a programming model for integrating Internet and television content
  • Executive Producer at National Public Radio
  • Reporter-in-Training at CBS News
  • Assignment Editor at Fox News Network, ABC News
  • Reported at WBTV Charlotte, one of the first local television stations to computerize the newsroom.
• Awarded nearly every major journalism award including two prestigious du Pont-Columbia awards for reporting and producing.
• Trained in business management at the University of Michigan Business School's Executive Training Center; studied at the University of Copenhagen and received his Master's Degree in Journalism from Columbia University, Adjunct professor at Rutgers University.

Suresh Chaudhari - Chief Technology Officer/ Vice President

• Founded and sold a successful software company focused on developing customized business software applications such as retirement management, inventory tracking/distribution, employee self assessment, budget tracking, and web based surveys.
• 12 years of experience providing software solutions to large corporations and advising on strategic and architectural direction for computing platforms, operating systems, databases, middleware, enterprise management, messaging and collaborative computing solutions.
• Experience includes Member of the Technical Staff and Enterprise Application Architect at Bell Labs/Lucent, IBM, Morgan Stanley and AT&T.
• Served on the executive technology council of Lexmark international, Hewlett-Packard, Canon, and Xerox
• B.S. in Electrical Engineering from the New Jersey Institute of Technology and a M.S. in Information Systems from Stevens Institute of Technology.
  

Pulkit Desai - Director, Software Development

• 15 years experience in software development, spanning from early micro-computers, mainframes, client servers to Web and wireless technology.
• Held variety of technical leadership roles to help assess directions of current technologies and their value with emerging technologies and markets. Well versed in implementation of software and issues in Finance, Sales/Marketing, Manufacturing, Spend Management and HRMS.
• Marine Corporal, Desert Storm, supply chain management.

Bruce Gelb

• Bruce S. Gelb is currently a senior consultant to the Bristol-Myers Squibb Company. He served in the George Bush administration as the U.S. Ambassador to the Kingdom of Belgium 1991-1993 and as Director of the U.S. Information
  Agency 1989-1991. Before his service in government, he was Vice Chairman of the Board of Bristol-Myers Company, now Bristol-Myers Squibb.
• Ambassador Gelb was recently appointed by President George W. Bush to the Board of Trustees, Woodrow Wilson International Center for Scholars and was named President of the Wilson Council.

Adam Clayton Powell, III

• Adam Clayton Powell III is Vice Provost for Globalization at the University of Southern California .
• Former Director of the USC Integrated Media Systems Center which is the National Science Foundation's Research Center for multimedia.
• Author of the acclaimed "Reinventing Local News."
• Helped form and then run training programs on digital media in Africa, Asia, Europe, Latin America, and the United States.
• Helped create the annual Highway Africa conference in South Africa, which has become the largest conference in communications and digital media on the African continent.
• Helped start and then ran Internet and technology programs for the Freedom Forum (formerly the Gannett Foundation) for seven years.
• Awarded the World Technology Award for Media and Technology sponsored by the Economist magazine and recently was named one of the Digital Media 100 by Digital Media magazine.
• General Manager from 2001 to 2003 of WHUT-TV in Washington, the nation's first African American-owned PBS station, where he quadrupled local television production.

Albert T. Primo

• Albert T. Primo is recognized worldwide as the creator of the Eyewitness News concept. It revolutionized TV news presentation and is now the industry standard. He initiated the "beat system" for local TV and first placed minority and women reporters in prominent TV news roles.
• He is in production with an innovative weekly program, Teen Kids News. The newscast airs on 220 stations, covering 91% of USA, 175 Countries via American Forces Networks and is seen in 2,500 public schools to a total audience of 7.5 million viewers.
• Al assembled the team and developed the Investigative News series, "Now It Can Be Told" with Geraldo Rivera, whom he discovered and trained as a journalist with the Columbia University Minority Training Program.
• He led the WABC-TV news team that forever changed treatment for retarded people with his Peabody Award winning series with Mr. Rivera, "Willowbrook: The Last Great Disgrace." He received the coveted Peabody award as Executive Producer. He was recently inducted into the Silver Circle of the National Academy of Arts and Sciences and was presented in July with the Ellis Island Medal of Honor.
• In 1985, he became a limited partner in Cablevision of Connecticut, writing the successful franchise application that created the regional channels concept, News 12.
• He is also a founding partner of Medialink, Inc. a public relations company listed on NASDAQ (MLK). He also works with Africast, a VOD Network, a digital channel connecting Global Africa.

Peter Lund (Special Advisor)

• Former president and CEO of CBS Corporation responsible for all CBS television operations, including CBS Entertainment, CBS News, CBS Television Stations, CBS Sports, CBS Enterprises, CBS Cable and the CBS Television Network.
  
• Currently serves as a media consultant and private investor to a number of companies.
  
• Director; Hughes Electronics Corporation, Crown Media Holdings, Emmis Communications Corporation and EOS International Inc. He is also a member of the Board of Trustees of the University of St. Thomas.
  

Eason Jordan

• Eason Jordan, worked at CNN for 23 years and served as its chief news executive. He is one of the world's most renowned and experienced news chiefs and journalists.
• Served as the architect and overseer of CNN's news coverage and international efforts. He traveled the world as both a CNN executive and a working journalist, visiting more than 70 nations.
• Directed coverage of such historic events as the wars in Iraq, Afghanistan, and Yugoslavia; the September 11 terrorist attacks; the U.S.-led interventions in Somalia, Haiti, Panama, and Grenada; the Tiananmen Square crackdown; the Mideast conflict; and the collapse of communism in the Soviet Union and Eastern Europe.
• Recipient of four Emmy awards, three Peabody awards, four CableACE awards, the New York Film and TV Festival Award, the National Headliner Award, the duPont Award, the World Hunger Media Award, the Livingston Award, the NCTA's Vanguard Award for Young Leadership, and the first ever Weltner Freedom of Information Award.

Charles Eisendrath

• Director of the University of Michigan Wallace-Knight Journalism Fellows which he converted to private support with a $22 million endowment drive; board includes Charles Gibson, Paul Tash, Ann Marie Lipinski, Peter Osnos and Gene Roberts.
• Founding director of the Livingston Awards for Young Journalists; board includes Christiane Amanpour, Ken Auletta, Tom Brokaw, Osborn Elliott, Ellen Goodman, Clarence Page, Howell Raines and Mike Wallace.
• Member of the Council on Foreign Relations and the Century Association of New York and has served on the juries of the Pulitzer Prizes and on the board of the Hopwood Awards, the oldest and largest academic writing contest in the country.
  

Clifford Gelb - Founder

• In November, 2000 ABC News producer for World News Now, The Early Morning News and Good Morning America.
• Cliff along with other members of the ABC News staff won a prestigious George Foster Peabody Award and an Alfred I. Dupont Award for September 11th coverage.
• Cliff is a former long-time Producer for Warner Wolf at WCBS-TV in New York where he worked for 22 years.
• He has won three Emmys for Sports and garnered eight nominations.
• His Sports Update programs received first place honors from both the Associated Press and United Press International.
• He is well acquainted with the premier names in the broadcast industry, as well as the top athletes on the sports scene.

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